What SPiN Does For You

A good, positive spin on things (and on life!) is always desirable. A great idea or product by itself is almost invisible. A little help from SPiN and you tell your story in an engaging way. Our aim is to bring out your core features in an effective and also interesting way, to help generate the business results you want.

Our expertise will give clients the benefit of reaching out to their target audience in a variety of ways, ranging from TV interviews, YouTube videos, events, newspaper articles, public education sessions, interactive ads, street gimmicks and displays, personal contact, entertainment, blog posts, competitions and so on.

SPiN is committed to delivering results to its clients by employing targeted communications strategies. We pride ourselves in our professionalism and dedication to our clients, as their success is our success.

1. Our marketing scope
   • Conceptualizing marketing campaigns + execution
   • Media publicity & media relations, & preparation of related material
   • Pitching for editorial coverage in mainstream and alternative media
   • Creating online presence and monitoring user-sentiment
   • Applying alternative and guerilla marketing methods
   • Utilizing a mix of media channels to publicize the message
   • Proposing CSR initiatives
2. Our public/media relations scope

   So what makes public relations valuable as a form of marketing communications?

   • More effective than ad spend
   • How PR is calculated -4 X ad spend
   • Makes a better impression on a prospective customer: seeing an ad proclaiming Company X is the best, or reading it in an article written by their favorite trade publication?
   • Readers have learned to tune-out ads, but not headlines

   Job scope for media-related publicity:

   • Research for article ideas
   • Drafting and editing of article
   • Identifying best media to pitch article to
   • Pitching of article and placement
   • Management of PR at client's events / activities
   • Preparation and compilation of media kits including press release, bios, speeches, fact sheets, images, door gifts
   • Preparation and dissemination of media announcements prior to event
   • Drafting of media invitation
   • Dissemination of media invitation, confirmation of receipt and attendance
   • Management of media at all interviews (including media briefing and celebrity briefing)
   • Management of media at events
   • Media monitoring for articles
   • Compilation of event report
   • Damage-control (if arises)
   • Any other necessary action to ensure everything runs smoothly
3. Them little things

   Professionalism

   Something as basic and simple as professionalism is unfortunately often missing in many agencies here. Even punctuality can be an issue. Not at SPiN. Professionalism is our core. We practice that all around, including in our conduct, communications and executions. We feel business practices in this country need to improved, one step at a time.

   Personal attention

   One thing you can be sure of is the personal attentiveness of SPiN's partners and consultants. We have demonstrated this attribute with clients on every available occasion.

   We aim to please. Frankly, so we would get more business.

   The bottomline? Both parties win.

   Dipstick surveys

   As relatively young people with friends in trend-setting circles and close contacts in old and new media, we have our fingers on the pulse of society, knowing what's hot and what's not, sometimes simply by talking to friends in-the-know or reading blogs.

   We also gauge interest level of some of our ideas by the simple act of sharing them with others, and using feedback to improve on our strategies.

   Goodbye doesn't mean forever

   Once we've finished a project with a client, we don't take the fee and disappear off the radar. Follow-ups are important in projects and to maintain working relationships, and we do that in various ways so our clients know what impact our efforts have had. And also for them to gauge if we can be of any use in the future.